We would have to do an overhaul to prepare the site for eCommerce functionality. Customers should be able to add products to a cart and complete transactions. Instead of referring to retailers, customers will not have to leave the site to make a purchase.
Work with the team that is providing the eCommerce service to provide a great user experience. We would need to edit the website to include buttons to buy the products and a place to complete the transaction. Neato’s robot vacuums aren’t the only things for sale, either. They will also be selling accessories for their products.